Social media discovery versus analytics: what are implications for brand marketers?

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Title: Social media discovery versus analytics: what are implications for brand marketers?

By: David Johnson – Chief Executive Officer – Decooda

Presented at the 2nd International conference on Market Research in the Mobile World 19 & 20 July 2011, Atlanta USA, organised by Merlien Institute in partnership with GreenBook.

For upcoming MRMW events, please visit: http://www.mrmw.net

Network with experts on our MRMW Linkedin Group: http://linkd.in/ohvgQN

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